Experiencia Cliente

enero 2024

Utilizing the Power of Customer Communities: a New Paradigm in CX

Businesses are continuously seeking innovative ways to connect with customers. One strategy that stands out as very effective is the utilization of customer communities. By fostering interactive forums and social media groups, companies can cultivate a sense of belonging among customers, transforming them from passive consumers to active community members. This approach not only enhances […]

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CX Tip – Offer ‘Behind-the-Scenes’ Insights

Recently, I visited a five-star restaurant where we were given the opportunity to sit by the kitchen. This area featured a window that allowed us to observe the meal preparation process. The experience was as good as the food itself, providing my wife and me with an amazing behind-the-scenes insight into the culinary process. Transparency

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You’ve Got your Customer Journey Map, What’s Next?

Crafting a customer journey map (CJM) is a vital yet challenging step in enhancing customer experience (CX). It’s a key element in your toolkit to understand your customers better, including their pain points and areas where your service excels. But creating this map is just the beginning of a longer journey towards improving customer experience.

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